Case Study Analysis - Tiffanies Example | Topics and Well Written Essays - 750 words

Analysis - Tiffanies - Case Study congresswomanThe sale of fine jewelry accounts for only a small percentage of the overall sales and profitableness for the firm however, it continues to represent a lions share of the overall investment, research and development, and product quadriceps femoris that such items receive within the Tiffany branded stores.Tiffanys is seen by consumer markets as representing on extremely big-ticket(prenominal) pieces of fine jewelry this somewhat reduces the degree and extent to which it can hope to engage consumers within early(a) markets. rootage a Activate an aggressive merchandise campaign that alerts consumers that Tiffanys provides for the needs of a different group of consumers not only those that are within the highest socio-economic category.Solution b Begin slowly phasing less(prenominal) expensive products into the product mix and hope that the consumer base will respond positively by doer of gradual osmosis continuing to utilize the 18 month product cycle previously defined.Solution a Promote a strategy that engages consumer awareness that Tiffanys physical location only represents a batch of what the firm has to offer and that online shopping as a manner by which everyone else that does not live in close proximity can enjoy their products.Solution b Begin to alter the brand marketing approach so that Tiffanys will not only be marketed within certain recognise forums. This will encourage a re-integration of understanding in terms of what the firm represents and how.Solution b bankrupt existing and outdated marketing approaches that have placed a disproportional focus on intelligence service of mouth and status advertising as these are outdated and insufficient to reach emerging markets.Solution a Whereas almost all other luxury brands have engaged with the Chinese market thoroughly, Tiffanys only represents 10 stores in this nation of over 1 billion people indicating a situation in which potential for profit ability and market space within China